Given the following information, which of the following compact disc players would be chosen using the elimination-by-aspects decision rule?
A) Sony
B) Sanyo
C) Pioneer
D) Sony and Pioneer would be considered further.
E) none of the above

Question

Given the following information, which of the following compact disc players would be chosen using the elimination-by-aspects decision rule? 
A) Sony 
B) Sanyo 
C) Pioneer 
D) Sony and Pioneer would be considered further. 
E) none of the above

Quizplus · Accepted Answer

The elimination-by-aspects rule requires the consumer to rank the evaluative criteria in terms of their importance and to establish a cutoff point for each criterion; all brands are first considered on the most important criterion, the second most important, and so on until only one brand remains.

Given the Following Information, Which of the Following Compact Disc