Which type of test enables the marketer to evaluate the functional characteristics of the product and to determine if an advantage over a particular competitor has been obtained without the contaminating, or halo, effects of the brand name or the firm's reputation?
A) surrogate tests
B) generic tests
C) blind tests
D) primary tests
E) perceptual tests

Question

Quizplus · Accepted Answer

Blind tests test are those where the consumer is not aware of the product's brand name.

Which Type of Test Enables the Marketer to Evaluate the Functional