Which decision rule establishes minimum required performance standards for each evaluative criterion and selects the first or all brands that meet or exceed these minimum standards?
A) conjunctive
B) disjunctive
C) lexicographic
D) elimination-by-aspects
E) compensatory

Question

Quizplus · Accepted Answer

The conjunctive decision rule is frequently used to reduce the size of the information-processing task to some manageable level.

Which Decision Rule Establishes Minimum Required Performance Standards for Each