Which decision rule establishes a minimum level of performance for each important attribute (often a fairly high level) and says that all brands that meet or exceed the performance level for any key attribute are considered acceptable?
A) conjunctive
B) disjunctive
C) lexicographic
D) elimination-by-aspects
E) compensatory

Question

Quizplus · Accepted Answer

When the disjunctive decision rule is used by a target market, it is critical to meet or surpass the consumers' requirements on at least one of the key criteria.

Which Decision Rule Establishes a Minimum Level of Performance for Each