Firms with a limited reputation sometimes do which of the following with a reputable firm so as to gain from the quality associated with the known brand?
A) conduct blind tests
B) form brand alliances
C) use two-sided messages
D) form conjoint alliances
E) form conjunctive alliances

Question

Quizplus · Accepted Answer

For example, a new brand of ice cream using M&Ms would gain from M&Ms' quality image.

Firms with a Limited Reputation Sometimes Do Which of the Following