Speed of service and convenient location are criteria Jake considers when deciding at which restaurant to eat lunch during a work day. However, when he and his wife go out for a romantic dinner, the ambiance and quality of the food are more important. Which factor is influencing the importance he places of various criteria?
A) usage situation
B) competitive context
C) advertising effects
D) experience
E) social influences

Question

Quizplus · Accepted Answer

The situation in which a product or service is used can have important influences on the criteria used to make a choice.

Speed of Service and Convenient Location Are Criteria Jake Considers