Given the following minimum standards (cutoff points) Price = 3, Quality = 4, and Ease of Use = 3, which of the following computers would be chosen using the conjunctive decision rule?
A) Dell
B) NEC
C) Compaq
D) There is not enough information to decide.
E) None of the above computers would be chosen.

Question

Given the following minimum standards (cutoff points) Price = 3, Quality = 4, and Ease of Use = 3, which of the following computers would be chosen using the conjunctive decision rule? 
A) Dell 
B) NEC 
C) Compaq 
D) There is not enough information to decide. 
E) None of the above computers would be chosen.

Quizplus · Accepted Answer

The conjunctive decision rule establishes minimum required performance standards for each evaluative criterion and selects the first or all brands that meet or exceed these minimum standards.

Given the Following Minimum Standards (Cutoff Points) Price = 3