A new brand of peanut butter cookies includes Hershey's Kisses chocolates on top. Which of the following is this new brand using in an attempt to gain from the quality associated with Hershey's chocolate?
A) blind test
B) brand alliance
C) two-sided message
D) conjoint alliance
E) conjunctive alliance

Question

Quizplus · Accepted Answer

Firms with a limited reputation sometimes form a brand alliance with a reputable firm so as to gain from the quality associated with the known brand.

A New Brand of Peanut Butter Cookies Includes Hershey's Kisses