The probability of a consumer experiencing postpurchase dissonance, as well as the magnitude of such dissonance, is a function of which of the following?
A) the degree of commitment or irrevocability of the decision
B) the importance of the decision to the consumer
C) the difficulty of choosing among the alternatives
D) the individual's tendency to experience anxiety
E) all of the above

Question

Quizplus · Accepted Answer

The probability and magnitude of such dissonance is a function of several factors.

The Probability of a Consumer Experiencing Postpurchase Dissonance, as Well