Which of the following is true regarding postpurchase dissonance?
A) All consumer purchase decisions are followed by postpurchase dissonance of some sort.
B) The importance of the decision to the consumer is one factor that influences the probability and magnitude of postpurchase dissonance.
C) The individual's tendency to experience anxiety is not related to postpurchase dissonance.
D) The easier it is to alter the decision, the more likely postpurchase dissonance will be.
E) Nominal decision making usually results in the greatest magnitude of postpurchase dissonance.

Question

Quizplus · Accepted Answer

Dissonance is not common in high-involvement extended decision making where tradeoffs among desirable attributes create conflict.

Which of the Following Is True Regarding Postpurchase Dissonance