Which of the following is NOT an action a consumer may utilize to reduce dissonance?
A) increase the desirability of the brand purchased
B) decrease the desirability of rejected alternatives
C) decrease the importance of the purchase decision
D) reverse the purchase decision (return the product before use)
E) increase the importance of alternatives that were not considered in the purchase initially

Question

Quizplus · Accepted Answer

After the purchase, consumer may use one or more approaches to reevaluate or alter the decision to reduce dissonance based on alternatives considered.

Which of the Following Is NOT an Action a Consumer