Which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use?
A) consumption guilt
B) nonconsumption guilt
C) product nonuse
D) counterfactual thinking
E) prefactual thinking

Question

Quizplus · Accepted Answer

Nonuse can occur because the situation or the purchases changes between the purchase and the potential usage situation.

Which of the Following Occurs When a Consumer Actively Acquires