Carla continued to search for information on cars even after she purchased one. She would go over her decision in her head and pay attention to ads that featured the car she bought. She was also noticing how many other people drove her model of car, which made her feel more confident that she made a wise decision. Carla is attempting to reduce _____.
A) consumption guilt
B) postpurchase dissonance
C) postpurchase shame
D) postpurchase fear
E) consumption anxiety

Question

Quizplus · Accepted Answer

Doubt or anxiety regarding a purchase a consumer has made is known as postpurchase dissonance.

Carla Continued to Search for Information on Cars Even After