Why Must Manufacturers Design Products with Both the Primary Purpose
Why must manufacturers design products with both the primary purpose and other potential uses in mind?
A) consumers demand it
B) competition requires it
C) to be able to promote secondary uses
D) stringent product liability laws
E) to save on research and development costs
Which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use?
A) consumption guilt
B) nonconsumption guilt
C) product nonuse
D) counterfactual thinking
E) prefactual thinking
Disposition of the product or the product's container may occur _____ product use.
D) A and B
E) A, B, and c
For which product is no disposition involved?
A) ice cream cone
B) laundry detergent
C) soft drink