Which of the following is not relevant for international marketers who seek to understand consumer behavior?
A) The pitfalls of stereotyping
B) Culture
C) Ethnicity
D) Social classes
E) Domestic trends

Question

Quizplus · Accepted Answer

Domestic trends refer to consumer behavior within a marketer's own country or domestic market. Therefore, it is not relevant for international marketers who are seeking to understand consumer behavior in foreign markets. A, B, C, and D are all relevant factors for international marketers to consider when trying to understand consumer behavior in different cultures and markets.

Which of the Following Is Not Relevant for International Marketers