A consumer who is interested in making the switch from a desktop computer to a tablet computer may require a prolonged learning and trial process known as:
A) the consumer decision process.
B) limited problem solving.
C) the adoption process.
D) selective exposure.
E) lifestyle analysis.

Question

Quizplus · Accepted Answer

The adoption process refers to the stages a consumer goes through in accepting and becoming a regular user of a new product, such as transitioning from a desktop to a tablet computer. This process often involves a period of learning and trial.

A Consumer Who Is Interested in Making the Switch from a Desktop