When a consumer puts much effort into deciding how to satisfy a need, he engages in
A) extensive problem solving.
B) critical problem solving.
C) routinized response behavior.
D) limited problem solving.
E) intensive problem solving.

Question

Quizplus · Accepted Answer

Extensive problem solving refers to the level of effort a consumer puts into making a decision. It is typically used when the purchase decision is complex, costly, or infrequent. The consumer engages in information search, evaluates alternatives, and makes a deliberate decision.

When a Consumer Puts Much Effort into Deciding How to Satisfy