People from different ethnic groups
A) create challenges and not opportunities for marketers.
B) do not play an important role in the American marketplace.
C) may be influenced by very different cultural variables.
D) have common needs.
E) have similar ways of thinking.

Question

Quizplus · Accepted Answer

People from different ethnic groups may be influenced by very different cultural variables such as values, beliefs, and attitudes. These differences need to be taken into consideration by marketers in order to effectively reach and meet the needs of each group. Therefore, the diversity of ethnic groups presents both challenges and opportunities for marketers. Option A and B are incorrect as they are opposite to the explanation given. Option D is partially correct, but it is not completely true as different groups have different needs. Option E is incorrect as it is not a valid statement.

People from Different Ethnic Groups