How can the success of CRM be directly measured?
A) by the increased revenue and profit levels of the firm
B) by the decrease in costs to acquire new business and retain existing business
C) by the effectiveness of the interaction between the customer and the firm
D) by the breadth and depth of the customer database
Correct Answer:
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Q1: Which of the following statements about the
Q2: According to the text,which of the following
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Q5: In a CRM environment,which of the following
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Q7: Customer-centric is an internal management philosophy similar
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Q10: Which of the following BEST describes customer
Q11: What is the fundamental element of CRM
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