Which of the following BEST describes customer relationship management?
A) It organizes the company around functional departments.
B) It is often described as a closed-loop system.
C) It is a very simplistic method of encouraging customer satisfaction.
D) It involves only personnel in marketing and management departments.

Question

Quizplus · Accepted Answer

Customer relationship management is often described as a closed-loop system because it involves collecting customer data, analyzing it, and using it to improve the customer experience and build stronger relationships with customers. It is not simply a basic method of encouraging customer satisfaction, nor is it limited to marketing and management departments. While it may involve organizing the company around functional departments, this is not the primary focus of CRM.

Which of the Following BEST Describes Customer Relationship Management