What is the process by which learned information from customers is centralized and shared in order to enhance the relationship between customers and the organization?
A) information marketing
B) database marketing
C) learning
D) knowledge management

Question

Quizplus · Accepted Answer

The process described is known as knowledge management, which involves centralizing and sharing information to improve customer relationships. Information marketing and database marketing are specific marketing strategies, while learning is a broad term that may not apply specifically to customer information.

What Is the Process by Which Learned Information from Customers