According to the text,which of the following statements about touch points is true?
A) The marketing research department of a company with a CRM system is an example of an external touch point.
B) Data gathered at external touch points,once interpreted,provide information that affects internal touch points.
C) A customer request is an example of an external touch point.
D) A customer applying for a credit card is an example of an internal touch point.

Question

Quizplus · Accepted Answer

The text states that data gathered at external touch points provides information that affects internal touch points. Therefore, option B is the correct statement about touch points. Option A is incorrect because the marketing research department is an internal touch point, not an external one. Option C is incorrect because a customer request can be either an internal or external touch point, depending on the type of request. Option D is incorrect because a customer applying for a credit card is an external touch point.

According to the Text,which of the Following Statements About Touch