By listening to customer feedback and informally gathering specific comments on benefits and features that the marketing department thought interested customers,the manufacturers of SUVs have made sure that every seat has at least one cup holder.What did the manufacturers of SUVs use?
A) perceptual application
B) knowledge management
C) database marketing
D) learning

Question

Quizplus · Accepted Answer

The manufacturers of SUVs used the process of learning by listening to customer feedback and informally gathering specific comments on benefits and features. They then used this information to make sure that every seat has at least one cup holder, showing that they have learned from customer feedback and incorporated it into their product design.

By Listening to Customer Feedback and Informally Gathering Specific Comments