What is the overlay of information to customer or prospect records for the purpose of better describing or better determining the responsiveness of customers or prospects?
A) data mining
B) information formatting
C) predictive modelling
D) database enhancement

Question

Quizplus · Accepted Answer

The overlay of information to customer or prospect records for the purpose of better describing or better determining the responsiveness of customers or prospects is referred to as database enhancement. This process involves adding additional information, such as demographic data, purchase history, or behavioral data, to customer or prospect records in order to create a more comprehensive view of their characteristics and preferences. This information can then be used to create targeted marketing messages or to prioritize sales efforts. Data mining, information formatting, and predictive modeling are related techniques, but they are not specifically focused on enhancing customer or prospect databases.

What Is the Overlay of Information to Customer or Prospect