How should an organization view all transactions?
A) as deleterious to customer relationship management
B) as the opportunity to collect vast amounts of data about the customer
C) as simply a financial exchange
D) as the creation of customer-organization synergy

Question

Quizplus · Accepted Answer

Viewing all transactions as an opportunity to collect data about the customer can help the organization to better understand their customers and personalize their marketing efforts, ultimately improving customer satisfaction and loyalty.

How Should an Organization View All Transactions