What is the fundamental element of CRM systems used by the Bank of Montreal and Rogers as discussed in the text?
A) a reliance on marketing research to more precisely segment their target markets
B) a focus on one-to-one customer communication
C) a focus on capturing information on current and prospective customers
D) providing means for customers to communicate with the company

Question

Quizplus · Accepted Answer

The text highlights that both Bank of Montreal and Rogers use CRM systems that focus on capturing information on current and prospective customers. This allows for personalized marketing and communication strategies to be developed based on their customers' needs and preferences.

What Is the Fundamental Element of CRM Systems Used by the Bank