In a CRM environment,which of the following is defined as the informal process of collecting customer information through customer contacts and feedback on product performance?
A) learning
B) attitude adjustment
C) organizational perception
D) stimulus/response research

Question

Quizplus · Accepted Answer

Learning refers to the informal process of collecting customer information through customer contacts and feedback on product performance in a CRM environment. Option B (attitude adjustment) does not relate to the collection of customer information, option C (organizational perception) refers to how an organization is perceived by customers and option D (stimulus/response research) is a formal research technique used to measure customer reaction to marketing stimuli, it is not an informal process.

In a CRM Environment,which of the Following Is Defined as the Informal