What is a companywide business strategy designed to optimize profitability,revenue,and customer satisfaction by focusing on highly defined and precise customer segments?
A) customer relationship management
B) consumer relationship marketing
C) market aggregation
D) total quality management

Question

Quizplus · Accepted Answer

Customer relationship management is a companywide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer segments. It involves using customer data and analytics to develop targeted marketing campaigns, personalized experiences, and tailored communication to deepen the relationship with customers and increase their lifetime value to the business. Consumer relationship marketing and market aggregation are not commonly used terms in this context, while total quality management is focused on improving the quality of products and processes rather than customer segmentation and targeting.

What Is a Companywide Business Strategy Designed to Optimize Profitability,revenue,and