second step in segmenting and targeting markets that link customer needs to marketing actions is to
A) group potential buyers into segments.
B) develop a market-product grid and estimate size of the overall market.
C) select target markets.
D) take marketing actions to reach target markets.
E) group products to be sold into categories.

Question

Quizplus · Accepted Answer

The Answer of second step in segmenting and targeting markets that link customer needs to marketing actions is to
A) group potential buyers into segments.
B) develop a market-product grid and estimate size of the overall market.
C) select target markets.
D) take marketing actions to reach target markets.
E) group products to be sold into categories.

Second Step in Segmenting and Targeting Markets That Link Customer