first step in segmenting and targeting markets that link customer needs to marketing actions is to
A) group potential buyers into segments.
B) group products to be sold into categories.
C) develop a market-product grid and estimate size of the overall market.
D) select target markets.
E) take marketing actions to reach target markets.

Question

Quizplus · Accepted Answer

The first step in segmenting and targeting markets is to group potential buyers into segments based on shared characteristics or needs. This allows for more tailored marketing strategies.

First Step in Segmenting and Targeting Markets That Link Customer