key question to ask before using the product differentiation and market segmentation strategies is
A) "Will our new products steal customers or sales from our older ones?"
B) "Will the products compete head-to-head with those of a competitor?"
C) "Can this action successfully draw customers away from competitors?"
D) "Are there enough similarities within the market segment to warrant such high costs?"
E) "Will this action eliminate the need for individualized advertising and promotion?"

Question

Quizplus · Accepted Answer

Product differentiation is a strategy used to create products that are unique and different from those of competitors. Market segmentation is a strategy used to divide a market into smaller, more manageable groups of customers. The key question to ask before using these strategies is whether or not the new products will cannibalize sales from existing products.

Key Question to Ask Before Using the Product Differentiation and Market