purpose of the five key steps in segmenting and targeting markets that link customer needs to marketing actions is to
A) identify competitors that provide similar products that satisfy a firm's customers' needs.
B) provide guidance to reposition products.
C) generate new products ideas for firms that are not growing in market share.
D) link market needs of customers to the organization's marketing program.
E) correspond directly to each of the five environmental forces.

Question

Quizplus · Accepted Answer

The purpose of the five key steps in segmenting and targeting markets that link customer needs to marketing actions is to link market needs of customers to the organization's marketing program. This involves identifying customer needs, segmenting the market based on these needs, selecting one or more target markets, positioning the product/service to appeal to the targeted segment, and finally, implementing and evaluating the marketing mix to ensure it meets the needs of the target market.

Purpose of the Five Key Steps in Segmenting and Targeting