Cannibalization would most likely occur if
A) Dell adds high-end speaker systems to its line.
B) General Mills launches Chocolate Cheerios.
C) General Motors markets a sport coupe similar to the BMW Z4.
D) Pillsbury adds boxed sugar to its product line.
E) Procter & Gamble adds a new line of baby clothing to its product mix.

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product eats into the sales of one of a company's existing products. Launching Chocolate Cheerios could take sales away from other Cheerios varieties, leading to cannibalization.

Cannibalization Would Most Likely Occur If