a new product or a new chain steals customers and sales from older existing ones,it is referred to as
A) cannibalization.
B) amortization.
C) product appropriation.
D) product pilfering.
E) marketing Darwinism.

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product or chain within the same company or industry takes away customers or sales from existing ones. It is called "cannibalization" because it is like one part of the company is eating away at another part.

A New Product or a New Chain Steals Customers and Sales