Question 1

online consumer segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment is referred to as
A) hunter-gatherers.
B) click-and-mortar.
C) brand loyalists.
D) hooked, online, and single.
E) time-sensitive materialists.

Accepted Answer

The characteristics mentioned in the question such as young, affluent, and single who spend more time online than any other segment fit the description of the "hooked, online, and single" consumer segment. The other options such as hunter-gatherers, click-and-mortar, and brand loyalists do not accurately describe this particular segment. "Time-sensitive materialists" is not a commonly recognized consumer segment.

Question 2

its research for Disney Online,C&R Research identifies a mother who believes the Internet brings her family closer together,spends an average of 10 hours per week online,and prefers online shopping to in-store shopping as the "__________" segment.
A) Mrs. NetSkeptic
B) Tech Nester
C) Passive Under Pressure
D) Drifting Surfers
E) Yes Mom

Accepted Answer

The description given fits the profile of a Tech Nester, which refers to moms who use technology to stay connected with their family members and lead a busy lifestyle. They prefer online shopping for convenience and time-saving purposes, and they spend a significant amount of time online. The other options are not applicable as they do not fit the given description.

Question 3

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes regularly purchased consumer packaged goods,such as grocery products,where
A) customer value is the most important element.
B) price and delivery time are not key factors.
C) convenience is very important.
D) digital delivery is an important factor.
E) price and speed of delivery are the determinant sales factors.

Accepted Answer

Convenience is very important for regularly purchased consumer packaged goods as customers are looking for a quick and easy way to replenish their household items without leaving their home. Price and delivery time can also be factors, but convenience is the main driver for online purchases in this category.

Question 4

study conducted by C&R Research on behalf of Disney Online has identified four segments of mothers based on their Internet usage.The Mrs.Net Skeptic segment represents __________ of online moms.
A) 12 percent
B) 14 percent
C) 20 percent
D) 31 percent
E) 35 percent

Accepted Answer

According to the question, the Mrs.Net Skeptic segment represents the percentage of online moms. The only option that includes 31 percent is D. Therefore, D is the best choice.

Question 5

general product and service categories dominate online consumer buying today and in the foreseeable future.One category consists of highly standardized products and services,for which
A) audio or video demonstration is important.
B) price and delivery time are not key factors.
C) digital delivery is an important factor.
D) assortment and speed of delivery are the determinant sales factors.
E) information about price is important.

Accepted Answer

The answer of general product and service categories dominate online...

Question 6

Research,in their research for Disney Online,identified four segments of mothers based on their Internet usage.The first three segments,which accounted for 77 percent of online moms,were composed of
A) Yes Mom, Mrs. Net Skeptic mom, and Tech Nester mom.
B) Mrs. Net Skeptic mom, Tech Nester mom, and Passive Under Pressure mom.
C) Yes Mom, Mrs. Net Skeptic mom, and Passive Under Pressure mom.
D) Yes Mom, Tech Nester mom, and Passive Under Pressure mom.
E) Mrs. Net Skeptic mom, Passive Under Pressure, and Yes Mom.

Accepted Answer

The first three segments, which accounted for 77 percent of online moms, were composed of Yes Mom, Mrs. Net Skeptic mom, and Tech Nester mom.

Question 7

its research for Disney Online,C&R Research identified mothers who tend to be Internet newbies and go online infrequently as the "__________" segment.
A) Tech Nester
B) Mrs. NetSkeptic
C) Passive Under Pressure
D) Drifting Surfers
E) Yes Mom

Accepted Answer

The answer of its research for Disney Online,C&R Research identified...

Question 8

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as collectibles and specialty foods,for which
A) the items are unique.
B) customer value is the most important element.
C) price and delivery time are not key factors.
D) digital delivery is an important factor.
E) price and speed of delivery are the determinant sales factors.

Accepted Answer

The items in the category of collectibles and specialty foods are unique, making them desirable for online consumers who are searching for something different or hard to find. This uniqueness is what sets them apart from mass-produced products and makes them attractive to buyers. Therefore, the best choice is A.

Question 9

study conducted by C&R Research on behalf of Disney Online has identified four segments of mothers based on their Internet usage.The Yes Mom segment represents __________ of online moms.
A) 12 percent
B) 14 percent
C) 24 percent
D) 31 percent
E) 32 percent

Accepted Answer

The answer of study conducted by C&R Research on behalf...

Question 10

study conducted by C&R Research on behalf of Disney Online has identified four segments of mothers based on their Internet usage.The Tech Nester segment represents __________ of online moms.
A) 12 percent
B) 15 percent
C) 25 percent
D) 31 percent
E) 32 percent

Accepted Answer

The answer of study conducted by C&R Research on behalf...

Question 11

typical "online mom" is
A) 23-years-old, taking college classes online, and has an infant or toddler at home.
B) 28-years-old, a college graduate, recently remarried, and the mother of a blended family.
C) 35-years-old, a high school graduate, and a single parent working outside the home.
D) 38-years-old, married, a college graduate, and working outside the home.
E) 43-years-old, recently divorced, children starting college, and working part-time.

Accepted Answer

The typical "online mom" is more likely to be in her late 30s, married, a college graduate, and working outside the home, according to research studies. This demographic is more likely to have the financial resources and time management skills to balance work, family, and online activities. Option D is the closest to this description.

Question 12

Which of the online consumer lifestyle segments spends the most time online?
A) ebivalent newbies
B) click-and-mortar
C) hooked, online, and single
D) brand loyalists
E) time-sensitive materialists

Accepted Answer

The hooked, online, and single segment spends the most time online as their lifestyle revolves around the internet and social media.

Question 13

Which of the following product categories accounts for the largest proportion of total online consumer sales?
A) consumer electronics
B) apparel, footwear, and accessories
C) food and beverages
D) music and video
E) appliances and home improvement

Accepted Answer

According to various studies and reports, the category of apparel, footwear, and accessories accounts for the largest proportion of total online consumer sales. This is due to factors such as convenience, a wide variety of products available, ease of comparison-shopping, and attractive pricing offered by online retailers.

Question 14

Electronic booksellers like Amazon.com and barnesandnoble.com are likely to enjoy strong sales in the future because books as a product category
A) are highly standardized.
B) require audio or video demonstration.
C) do not require pre-purchase trial.
D) can be delivered inexpensively through bulk mail.
E) are purchased mainly on the basis of price.

Accepted Answer

Books do not require pre-purchase trial as customers can usually read reviews and descriptions online before making a purchase decision. This makes electronic booksellers like Amazon.com and barnesandnoble.com likely to enjoy strong sales in the future.

Question 15

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing,for which
A) prepurchase trial is critical.
B) digital delivery is the single most important factor.
C) audio or video demonstration is important.
D) price and delivery time are not key factors.
E) price and speed of delivery are the determinant sales factors.

Accepted Answer

Digital delivery is the single most important factor for products like software, travel reservations, and electronic ticketing, as these can be delivered instantly and electronically.

Question 16

its research for Disney Online,C&R Research identified a mother who works outside the home,goes online eight hours per week,and values the convenience of obtaining information about products and services as the "__________" segment.
A) Yes Mom
B) Mrs. NetSkeptic
C) Tech Nester
D) Passive Under Pressure
E) Drifting Surfers

Accepted Answer

The "Yes Mom" segment is characterized by mothers who work outside the home, spend significant time online, and appreciate the convenience of online information, fitting the description provided.

Question 17

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items where
A) digital delivery is an important factor as well as post-purchase support services.
B) price and speed of delivery are the determinant sales factors.
C) convenience is very important, even more so than price or quality.
D) product information is an important part of the purchase decision but prepurchase trial is not necessarily critical.
E) price and delivery time are not key factors, but product warranties are very important.

Accepted Answer

The answer of general product and service categories dominate online...

Question 18

Relative newcomers to the Internet who rarely spend money online but seek product information are referred to as "__________."
A) hunter-gatherers
B) click-and-mortar
C) ebivalent newbies
D) time-sensitive materialists
E) brand loyalists

Accepted Answer

The term "ebivalent newbies" describes individuals who are new to the Internet, do not typically make online purchases, but are searching for information on products. This term highlights their ambivalent attitude towards online shopping. A, B, D, and E do not accurately describe this group.

Question 19

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as DVDs,for which
A) audio or video demonstration is important.
B) prepurchase trial is not necessarily critical.
C) price and delivery time are not key factors.
D) digital delivery is the single most important factor.
E) price and speed of delivery are the determinant sales factors.

Accepted Answer

For DVDs, audio or video demonstration is important as it allows the consumers to preview the content and make an informed decision before purchasing. Prepurchase trial may not be critical as consumers can usually rely on the demonstration to assess the product. However, price and delivery time are still important factors for consumers. Digital delivery may be preferable for some consumers, but it is not necessarily the single most important factor.

Question 20

Which online consumer lifestyle segment is most likely to visit auction websites?
A) hunter-gatherers
B) hooked, online, and single
C) click-and-mortar
D) brand loyalists
E) time-sensitive materialists

Accepted Answer

The answer of Which online consumer lifestyle segment is most...

Quiz 21: Implementing Interactive and Multi-Channel Marketing

online consumer segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment is referred to as

its research for Disney Online,C&R Research identifies a mother who believes the Internet brings her family closer together,spends an average of 10 hours per week online,and prefers online shopping to in-store shopping as the "__________" segment.

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes regularly purchased consumer packaged goods,such as grocery products,where

study conducted by C&R Research on behalf of Disney Online has identified four segments of mothers based on their Internet usage.The Mrs.Net Skeptic segment represents __________ of online moms.

general product and service categories dominate online consumer buying today and in the foreseeable future.One category consists of highly standardized products and services,for which

Research,in their research for Disney Online,identified four segments of mothers based on their Internet usage.The first three segments,which accounted for 77 percent of online moms,were composed of

its research for Disney Online,C&R Research identified mothers who tend to be Internet newbies and go online infrequently as the "__________" segment.

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as collectibles and specialty foods,for which

study conducted by C&R Research on behalf of Disney Online has identified four segments of mothers based on their Internet usage.The Yes Mom segment represents __________ of online moms.

study conducted by C&R Research on behalf of Disney Online has identified four segments of mothers based on their Internet usage.The Tech Nester segment represents __________ of online moms.

typical "online mom" is

Which of the online consumer lifestyle segments spends the most time online?

Which of the following product categories accounts for the largest proportion of total online consumer sales?

Electronic booksellers like Amazon.com and barnesandnoble.com are likely to enjoy strong sales in the future because books as a product category

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing,for which

its research for Disney Online,C&R Research identified a mother who works outside the home,goes online eight hours per week,and values the convenience of obtaining information about products and services as the "__________" segment.

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items where

Relative newcomers to the Internet who rarely spend money online but seek product information are referred to as "__________."

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as DVDs,for which

Which online consumer lifestyle segment is most likely to visit auction websites?