Question 1

Public opinion surveys show that 58 percent of U.S.adults rate the ethical standards of business executives as

Accepted Answer

The question asks for the rating of ethical standards of business executives and the majority (58 percent) of U.S. adults rate it as fair or poor. Therefore, the best choice is E. The other choices are not supported by the survey results.

Question 2

Anheuser-Busch is trying to meet the needs of a very diverse group: its customers who drink beer,environmentalists,ABRC,shareholders,and underage children who might think "drinking is cool." The primary reason for its desire to satisfy these needs is consistent with the idea of social responsibility because

Accepted Answer

Anheuser-Busch recognizes that it has various groups with different interests and demands, all of which are its stakeholders. Social responsibility mandates that a company consider the needs and expectations of all its stakeholders in making business decisions. Therefore, Anheuser-Busch's desire to meet the needs of different groups is consistent with the concept of social responsibility.

Question 3

Anheuser-Busch's commitment preserving the natural environment caused Fortune magazine to rank it among the top companies for __________.

Accepted Answer

Anheuser-Busch's commitment to preserving the natural environment aligns with the concept of social responsibility, which involves businesses taking actions that benefit society and the environment beyond maximizing profits. By prioritizing environmental conservation, Anheuser-Busch demonstrates its commitment to being a socially responsible company.

Question 4

Which of the following statements accurately distinguishes between laws and ethics?

Accepted Answer

Ethics refer to personal and moral principles that guide a person's behavior while laws are values maintained by society that are enforceable by the courts. Laws aim to regulate behavior in society while ethics are personal and subjective. Laws are enforced by the government while ethics are enforced by individuals on themselves. Therefore, E is the most accurate option.

Question 5

Anheuser-Busch established its Corporate Social Responsibility (CSR)Department to

Accepted Answer

Anheuser-Busch established its CSR Department to promote responsible drinking and deter underage drinking and alcohol abuse. The department's mission statement is to "promote responsible drinking and to support efforts to eliminate underage drinking and alcohol abuse."

Question 6

owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word on her friend's computer.This activity is

Accepted Answer

It is illegal to transfer software from one computer to another without proper licensing, which is usually a violation of the end-user license agreement. It is also unethical because it is taking advantage of the software company's intellectual property without compensating them for their work.

Question 7

Ethics refers to the

Accepted Answer

Ethics is concerned with moral principles and values that govern the actions and decisions of an individual or group. It goes beyond simply following social norms or legal standards and involves personal beliefs and values. While religion and culture can play a role in shaping someone's ethics, it is not limited to these factors and can vary between individuals and groups. Therefore, option D is the most accurate choice.

Question 8

of the following are reasons for the state of perceived ethical business conduct EXCEPT:

Accepted Answer

Businesses behaving more ethically during difficult economic times would not contribute to a perceived decline in ethical business conduct.

Question 9

Family Talk about Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Accepted Answer

The guidebook developed by Anheuser-Busch is an example of ethical behavior in marketing, as it is aimed at addressing the issue of underage drinking and promoting responsible drinking behaviors.

Question 10

refer to

Accepted Answer

The answer of refer to
...

Question 11

preserving the natural environment,Anheuser-Busch is appealing to environmentalists through its alcohol abuse awareness initiatives; it is attempting to persuade underage children from thinking that drinking beer makes them cool.Anheuser-Busch is exhibiting which of the following?

Accepted Answer

Anheuser-Busch is demonstrating social responsibility by addressing environmental concerns and promoting alcohol abuse awareness, which are actions that benefit society as a whole.

Question 12

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Accepted Answer

Anheuser-Busch's alcohol awareness and education programs show a commitment to responsible drinking and promoting public safety.

Question 13

Enron's Chief Financial Officer Andrew Fastow was indicted and then pleaded guilty on a charges of securities fraud in the Enron case and was accused of enriching himself and his family at the company's expense.Fastow,in his tenure with Enron,acted

Accepted Answer

Fastow was accused of enriching himself and his family at the company's expense, indicating unethical behavior. Additionally, he was indicted and pleaded guilty to charges of securities fraud, confirming illegal actions. Therefore, choice C - unethically and illegally - is the most appropriate answer.

Question 14

than 70 percent of the physicians in the Maricopa County (Arizona)Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs.All physicians were required to adhere to this schedule as a condition for membership in the society.The U.S.Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing.This example illustrates that the physician's actions were

Accepted Answer

The physicians' agreement violated the Sherman Act, which prohibits price fixing.

Question 15

China is the world's largest tobacco-producing country and has 300 million smokers.Approximately 700,000 Chinese die annually from smoking-related illnesses.This figure is expected to rise to more than 2 million by 2025.China restricts tobacco imports.U.S.trade negotiators advocate free trade,thus allowing U.S.tobacco companies to market their products in China.The U.S.trade negotiators are acting

Accepted Answer

The U.S.trade negotiators are acting unethically as they are advocating for the marketing of tobacco products in a country where it is causing a public health crisis. However, it is legal for them to do so as they are advocating for free trade.

Question 16

According to public opinion surveys,__________ are considered to be among the LEAST ethical occupations in the United States.

Accepted Answer

Advertising practitioners are often seen as being unethical because they are perceived to be misleading or deceptive in their marketing practices.

Question 17

media today use pay-to-vote polls,in which respondents use a 900-telephone number to vote "yes" or "no" on a current issue,as a means of generating viewer or listener interest.The Research Industry Coalition (RIC)has asked all media to inform viewers or listeners that the validity of such polls is questionable and the results are NOT statistically representative of the population but are just a frequency distribution of those who happen to call.If a television station chooses not to make viewers aware of the shortcomings of a pay-to-vote poll,its business practice would fall into which of the following categories?

Accepted Answer

The practice is unethical because it can lead to a misrepresentation of public opinion as the results are not statistically representative of the population. However, it is legal as long as the disclaimers are not required by law. Therefore, it falls under the category of unethical but legal.

Question 18

recent poll by Environics International,a public-opinion research firm,found that 67 percent of North Americans are willing to boycott products on ethical grounds.This survey did not ask if the person who was acting on ethical grounds would first see if the boycott was based on facts.Which of the following statements describes a conclusion that should be drawn from this information?

Accepted Answer

The poll highlights that a significant portion of North Americans are willing to boycott products on ethical grounds, but it does not ask if these individuals would first verify if the boycott is based on correct information. This suggests that some consumers might be boycotting products without fully understanding the situation, potentially leading to unethical behavior on their part. Therefore, boycotting a product without knowing the facts can be considered unethical.

Question 19

moral principles and values that govern the actions and decisions of an individual or group are referred to as

Accepted Answer

Ethics are the principles and values that guide individuals and groups to behave in a manner that is considered morally right or wrong. Social norms refer to the unwritten rules and expectations of behavior that are followed within a society or group, whereas cultural values are beliefs and practices that are shared by members of a particular culture. Societal philosophy refers to the overall worldview and beliefs held by a society, while religion is a specific set of beliefs and practices related to the worship of a higher power.

Question 20

Society's values and standards that are enforceable in the courts are referred to as

Accepted Answer

Laws are enforceable in the courts and reflect society's values and standards. Situational ethics and cultural norms are not necessarily legally enforceable, while industry practices and the Consumer Bill of Rights are specific to certain contexts and not applicable to society as a whole.

Quiz 4: Ethical and Social Responsibility for Sustainable Marketing