Question 1

firm that reprocesses a good or service it buys before selling the product again to the next buyer is referred to as a(n)

Accepted Answer

An industrial firm reprocesses a good or service it buys before selling it again, often adding value or modifying it for the next buyer.

Question 2

Organizational buyers can be divided into three different markets,which are

Accepted Answer

Organizational buyers are typically categorized into industrial markets (businesses buying goods for production), reseller markets (wholesalers and retailers buying goods to resell), and government markets (government agencies purchasing goods and services).

Question 3

Manufacturers,wholesalers,retailers,and government agencies that buy goods and services for their own use or for resale are referred to as

Accepted Answer

Organizational buyers are individuals or groups within organizations that are responsible for purchasing goods and services that are used in the organization's operations or for resale. This includes manufacturers, wholesalers, retailers, and government agencies.

Question 4

Which of the following types of firms comprises an industrial market?

Accepted Answer

Industrial market includes firms that produce goods such as mining, manufacturing, construction, etc. These firms are involved in producing goods and services used by other businesses, and mining falls under this category.

Retailers, wholesalers, state government, and NASA are not industrial firms. Retailers are involved in selling goods directly to consumers, while wholesalers sell goods to other businesses. State government is a political entity, and NASA is a government agency involved in space exploration and research.

Question 5

business market is also referred to as

Accepted Answer

The answer of business market is also referred to as
...

Question 6

marketing of goods and services to companies,governments,or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others,is referred to as __________.

Accepted Answer

Business marketing, also known as industrial marketing or B2B marketing, refers to the marketing of goods and services to other businesses or organizations. This type of marketing involves creating and establishing relationships with other businesses for the purpose of providing them with products or services that they can use in the creation of their own products or services. It differs from consumer marketing, which focuses on marketing goods and services to individual customers.

Question 7

Which of these statements regarding organizational buyers is most accurate?

Accepted Answer

Wholesalers and retailers typically buy goods in order to resell them without reprocessing or altering them. Manufacturing and other types of organizations may purchase raw materials, components, or other goods in order to transform or incorporate them into their own end products or services. Ultimate consumers purchase goods for their own personal or household use, and government agencies may purchase goods or services for public use or operation, but they are not typically considered organizational buyers in the same way as wholesalers and retailers.

Question 8

Which of the following organizational buyers purchases raw materials and parts to reprocess into the finished goods they sell?

Accepted Answer

Manufacturers purchase raw materials and parts to reprocess into finished goods that they sell to wholesalers or retailers, or directly to ultimate consumers.

Question 9

industrial firm

Accepted Answer

An industrial firm is one that in some way reprocesses a good or service it buys before selling it again to the next buyer. This distinguishes it from a merchant firm which simply buys physical products and resells them without any reprocessing.

Question 10

Business marketing refers to

Accepted Answer

Business marketing involves selling goods and services to companies, governments, or not-for-profit organizations for use in creating goods and services that they can produce and market to others.

Question 11

of the following are organizational buyers EXCEPT:

Accepted Answer

Organizational buyers are businesses, government agencies, and institutions that purchase products and services to support their operations, not for personal use. Ultimate consumers, or end-users, are individuals who purchase products for their own personal use, and are not considered organizational buyers.

Question 12

size and number of JCPenney catalogs designed and mailed to consumers would determine how much paper JCPMedia would need to buy.This is an example of __________.

Accepted Answer

Derived demand refers to the demand for a product or service that is a result of the demand for another related product or service. In this case, the demand for paper by JCPMedia is derived from the demand for JCPenney catalogs by consumers.

Question 13

Mining companies,farms,financial services,and fisheries are all examples of

Accepted Answer

These industries all involve the buying and selling of goods and services between businesses, rather than directly to consumers. This is known as the industrial market.

Question 14

Which of the following statements represents an organizational buyer?

Accepted Answer

The owner of a fried chicken restaurant hiring a snow removal service is an example of an organizational buyer because the purchase is being made on behalf of a business. The other options are all examples of individual buyers making purchases for personal use.

Question 15

select a paper supplier,JCPMedia looks at its capabilities to deliver-on-time-selected grades of paper,the availability of specific types of paper,and price.This examination would be done during JCPMedia's __________.

Accepted Answer

The answer of select a paper supplier,JCPMedia looks at its...

Question 16

Organizational buyers refer to

Accepted Answer

Organizational buyers include entities that purchase goods and services for their own use or for resale, not exclusively for one purpose.

Question 17

Nagele,the senior procurement agent at JCPMedia,purchases tons of publication paper annually at a cost of hundreds of millions of dollars.Which role in the JCPenney buying center does Ms.Nagele perform?

Accepted Answer

Ms. Nagele is the senior procurement agent and is responsible for purchasing paper, which makes her the buyer in the JCPenney buying center.

Question 18

JCPMedia

Accepted Answer

The answer of JCPMedia
...

Question 19

Organizational buyers include manufacturers,wholesalers,retailers,and government agencies that

Accepted Answer

Organizational buyers are those who buy goods and services for their own use or resale. These buyers can include manufacturers, wholesalers, retailers, and government agencies. They purchase in large quantities and usually have specific needs and requirements that must be met by suppliers. Therefore, E is the best choice as it accurately describes the characteristics of organizational buyers. A, B, and C are incorrect choices as they do not fully describe the nature of organizational buyers.

Question 20

JCPMedia buys paper,it considers suppliers' forest management and other environmental practices.A supplier's view of its __________ is an important selection criterion for JCPMedia.

Accepted Answer

JCPMedia considers suppliers' forest management and environmental practices, which aligns with societal responsibility, focusing on the impact on society and the environment.

Quiz 6: Understanding Organizations As Customers