Question 1

Personalization refers to
A) the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
B) a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
C) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
D) the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
E) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

Accepted Answer

Personalization refers to the custom-tailored content on a marketer's website that is generated based on an individual's specific needs and preferences.

Question 2

Companies that successfully employ permission marketing adhere to three rules: (1)__________; (2)customers are given the option of opting out,or changing the kind,amount,or timing of information set to them; and (3)their customers are assured that their name or buyer profile data will not be sold or shared with others.
A) opt-in customers will be guaranteed the lowest possible price for an item
B) customers will receive information on-line before that information is available to customers at retail outlets
C) opt-in customers receive only information that is relevant or meaningful to them
D) customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
E) customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online

Accepted Answer

The rule that opt-in customers receive only information that is relevant or meaningful to them is the best choice as it aligns with the concept of permission marketing. The other options do not directly relate to permission marketing rules.

Question 3

Companies that successfully employ permission marketing adhere to three rules: (1)opt-in customers only receive information that is relevant or meaningful to them; (2)customers are given the option of opting out,or changing the kind,amount,or timing of information sent to them; and (3)__________.
A) their customers are assured that their name or buyer profile data will not be sold or shared with others
B) customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
C) customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online
D) opt-in customers will be guaranteed the lowest possible price for an item
E) customers will receive information on-line before that information is available to customers at retail outlets

Accepted Answer

The third rule of successful permission marketing is that customers are assured that their name or buyer profile data will not be sold or shared with others. This builds trust with the customer and shows that the company values their privacy.

Question 4

term used when someone is given the option to receive e-mail and advertising based on personal data supplied by the consumer is referred to as
A) consent-in.
B) choose-in.
C) agreement-in.
D) opt-in.
E) permission-in.

Accepted Answer

The term "opt-in" is commonly used when someone is given the choice to receive e-mails and advertising based on personal data, where the individual actively chooses to give permission by taking a specific action (such as checking a box). It is the opposite of "opt-out", where the individual is automatically added to a list and needs to take an action to be removed. A, B, C, and E may sound similar, but they are not commonly used terms in this context.

Question 5

Companies that successfully employ permission marketing adhere to three rules: (1)opt-in customers only receive information that is relevant or meaningful to them; (2)__________; and (3)their customers are assured that their name or buyer profile data will not be sold or shared with others.
A) customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
B) customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online
C) opt-in customers will be guaranteed the lowest possible price for an item
D) customers are given the option of opting out, or changing the kind, amount, or timing of information set to them
E) customers will receive information on-line before that information is available to customers at retail outlets

Accepted Answer

Giving customers the option to opt-out or personalize their communication preferences is crucial in permission marketing. This ensures that customers only receive information that is relevant or meaningful to them, as stated in Rule 1. Rule 2 and Rule 3 do not directly address this aspect of permission marketing.

Question 6

solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer is called "__________."
A) opt-in
B) opt-out
C) cookies
D) spam
E) phishing

Accepted Answer

Opt-in is the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer. The consumer is required to actively give permission for their data to be used for marketing purposes.

Question 7

Marketers produce a customer experience through seven website design elements: (1)context; (2)__________; (3)community; (4)customization; (5)communication; (6)connection; and (7)commerce.
A) content
B) creativity
C) consistency
D) collaboration
E) control

Accepted Answer

Content is the most fitting choice to complete the list of website design elements that contribute to the customer experience. The other choices do not directly align with the role of website design in crafting a customer experience.

Question 8

an interactive marketing perspective,__________ is defined as the sum total of the interactions a customer has with a company's website,from the initial look at a home page through the entire purchase decision process.
A) digitalization
B) online marketing
C) website design
D) interactive marketing
E) customer experience

Accepted Answer

The definition mentioned in the question is a clear description of customer experience. It involves all the interactions a customer has with a company's website and how they feel about those interactions. Digitalization, online marketing, website design, and interactive marketing are all relevant concepts but do not completely capture the idea of the entire customer journey on a website.

Question 9

consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as __________.
A) personalization
B) digitalization
C) collaboration
D) intermediation
E) innovation

Accepted Answer

Personalization refers to the practice of tailoring content to a specific individual. This means that the content is often generated by the consumer themselves, based on their needs and preferences. Personalization is a powerful marketing tool, as it allows marketers to deliver more relevant content to their audience, which can lead to increased engagement and conversions.

Question 10

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)community; (4)__________; (5)communication; (6)connection; and (7)commerce.
A) customization
B) control
C) consistency
D) collaboration
E) creativity

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 11

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)__________; (4)customization; (5)communication; (6)connection; and (7)commerce.
A) creativity
B) community
C) consistency
D) collaboration
E) control

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 12

Permission marketing refers to
A) the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
B) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
C) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
D) the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
E) a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.

Accepted Answer

Permission marketing is the practice of getting a consumer's consent to receive promotional emails and advertising based on personal data acquired from the consumer. This approach allows marketers to tailor their messaging to individual preferences and interests while also respecting privacy and building trust with consumers.

Question 13

Clinique Cosmetics has a database of more than 600,000 people who registered on its website by providing selected personal information.The registration process requested that customers fill out a brief survey and check a box that allows Clinique to send them product updates via e-mail.When Clinique introduced its Anti-Aging Serum,it sent e-mails to all women over 35 who had listed that they were worried about wrinkles.Eight percent of the women who received the e-mail purchased the new product.Clinique used __________ to introduce its new product.
A) opt-out marketing
B) personalization
C) viral marketing
D) buzz marketing
E) permission marketing

Accepted Answer

Clinique used permission marketing, which involves obtaining consent from customers to receive marketing communications. This was evident in the registration process where customers were asked to check a box to receive product updates via email. Sending emails to only those who indicated concern about wrinkles, and therefore likely to be interested in an Anti-Aging Serum, is an example of targeted permission marketing. The 8% purchase rate suggests that this strategy was effective.

Question 14

Permission marketing is also referred to as _________.
A) opt-in marketing
B) seller personalization
C) e-mail intermediation
D) e-mail facilitation
E) opt-out marketing

Accepted Answer

Permission marketing is also known as opt-in marketing, where customers choose to give their consent to receive marketing messages or content from a brand or company. This is opposed to opt-out marketing, where customers have to actively unsubscribe from marketing messages they did not request. Seller personalization, e-mail intermediation, and e-mail facilitation are not commonly used terms in marketing.

Question 15

Monster.com is a leading online job-hunting website.A person looking for a new job does not have to look at every listing on the website.Instead,he or she can type in a job description and Monster.com will find all the matching jobs plus continue the search and e-mail any new relevant listings.Monster.com uses consumer-initiated __________.
A) choiceboards
B) personalization
C) collaborative filters
D) individualization
E) permission marketing

Accepted Answer

Monster.com uses personalization by allowing users to search for specific job descriptions and sending relevant job listings through email updates.

Question 16

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)community; (4)customization; (5)communication; (6)__________; and (7)commerce.
A) creativity
B) control
C) consistency
D) connection
E) collaboration

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 17

Monster.com is a leading online job-hunting website.A person looking for a new job does not have to look at every listing on the website.Instead,he or she can type in a job description and Monster.com will find all the matching jobs plus continue the search and e-mail any new relevant listings.Monster.com uses ___________ to send its e-mail updates,which include ads from other businesses.
A) opt-out marketing
B) personalization
C) cookies
D) wikis
E) permission marketing

Accepted Answer

Monster.com uses permission marketing to send e-mail updates, which means that they have obtained explicit permission from the job seeker to send them updates about relevant job listings. This is different from opt-out marketing, which involves sending unsolicited messages that recipients must actively opt-out of receiving. Personalization and cookies may be used to customize a user's experience on the website, but they are not relevant to the specific question being asked. Wikis are not used for e-mail marketing.

Question 18

solicitation of a consumer's consent (called "opt-in")to receive e-mail and advertising based on personal data supplied by the consumer is referred to as __________.
A) collaborative marketing
B) personalization
C) viral marketing
D) buzz marketing
E) permission marketing

Accepted Answer

The solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer is commonly known as Permission Marketing. This is because the consumer gives explicit permission for the marketer to contact them with marketing material. It is often referred to as "opt-in" because the consumer actively opts-in to receive these communications. Collaborative marketing involves working with other companies to promote products or services, personalization refers to customizing marketing messages based on individual preferences, viral marketing involves creating a message that spreads quickly through word of mouth or social media, and buzz marketing involves creating buzz or excitement around a product or service.

Question 19

is the standard for measuring a meaningful marketspace company presence?
A) the sales compared to the marketplace alternative
B) the quality of the website design
C) the shopping cart
D) the quality of the customer experience
E) the eight second rule

Accepted Answer

The quality of the customer experience is key in measuring a meaningful marketspace company presence. A company's success in the online marketplace is determined by how well it is able to satisfy customer needs and provide a positive shopping experience. Therefore, the quality of the customer experience is an important metric for measuring a company's presence in the marketspace.

Question 20

term __________ refers to several methods by which individuals can avoid receiving unsolicited product or service information.
A) opt-in
B) consent-out
C) opt-out
D) permission-denied
E) authorization-denied

Accepted Answer

Opt-out refers to the process of removing oneself from a mailing or contact list, typically by following a link or sending an email request. Opt-in refers to the process of explicitly agreeing to receive such information. Consent-out, permission-denied, and authorization-denied are not commonly used terms in this context.

Quiz 21: Implementing Interactive and Multi-Channel Marketing

Personalization refers to

Companies that successfully employ permission marketing adhere to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) customers are given the option of opting out,or changing the kind,amount,or timing of information sent to them; and (3) __________.

term used when someone is given the option to receive e-mail and advertising based on personal data supplied by the consumer is referred to as

Companies that successfully employ permission marketing adhere to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) __________; and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer is called "__________."

Marketers produce a customer experience through seven website design elements: (1) context; (2) __________; (3) community; (4) customization; (5) communication; (6) connection; and (7) commerce.

an interactive marketing perspective,__________ is defined as the sum total of the interactions a customer has with a company's website,from the initial look at a home page through the entire purchase decision process.

consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as __________.

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) __________; (5) communication; (6) connection; and (7) commerce.

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) __________; (4) customization; (5) communication; (6) connection; and (7) commerce.

Permission marketing refers to

Permission marketing is also referred to as _________.

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) communication; (6) __________; and (7) commerce.

solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as __________.

is the standard for measuring a meaningful marketspace company presence?

term __________ refers to several methods by which individuals can avoid receiving unsolicited product or service information.