Which of the online consumer lifestyle segments spends the most time online?
A)e-bivalent newbies
B)click-and-mortar
C)hooked,online,and single
D)brand loyalists
E)time-sensitive materialists

Question

Quizplus · Accepted Answer

Hooked, online, and single consumers spend the most time online, according to research. They are often younger and more tech-savvy, with fewer social obligations outside of work or school, which may contribute to their higher levels of online activity. Choice A (e-bivalent newbies) describes consumers who are not yet committed to online shopping and may spend less time online. Choice B (click-and-mortar) includes consumers who may split their time between online and physical shopping. Choice D (brand loyalists) may spend significant time on brand-specific websites, but not necessarily as much time overall as choice C. Choice E (time-sensitive materialists) may spend time online searching for deals but may not necessarily spend more time overall compared to choice C.

Which of the Online Consumer Lifestyle Segments Spends the Most