A __________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
A)marketing strategy
B)marketing program
C)macromarketing program
D)micromarketing program
E)sales promotion

Question

Quizplus · Accepted Answer

A marketing program is a comprehensive plan that integrates the marketing mix elements to deliver a product or service to potential customers.

A __________ Is a Plan That Integrates the Marketing Mix