Which of the following statements about environmental forces is most accurate?
A)Environmental forces are almost always controllable if the marketing department properly balances its marketing mix.
B)Organizations that use the marketing concept can exert just as much influence on environmental forces as environmental forces can exert on an organization.
C)Environmental forces consistently result in negative outcomes for an organization.
D)Although many consider environmental forces a negative impact on a firm's marketing plans, some environmental forces can actually enhance a firm's marketing opportunities.
E)Environmental forces can almost always be predicted.

Question

Quizplus · Accepted Answer

While some environmental forces may have negative effects on a firm's marketing plans (such as economic downturns or changing consumer attitudes), others can create opportunities for the firm (such as changes in technology or shifts in demographics). It is important for firms to stay aware of environmental forces and adapt their marketing strategies accordingly. However, environmental forces cannot always be controlled or predicted.

Which of the Following Statements About Environmental Forces Is Most