The marketing mix elements are called __________ because they are under the jurisdiction of the marketing department in an organization.
A)priorities factors
B)controllable factors
C)profitability factors
D)pricing factors
E)placement factors

Question

Quizplus · Accepted Answer

The marketing mix elements (product, price, promotion, and place) are considered controllable factors because they can be managed and adjusted by the marketing department in an organization. It is up to the marketing team to determine how they want to position their product or service in the market, set prices, develop promotions, and decide on distribution channels.

The Marketing Mix Elements Are Called __________ Because They Are