Relationship marketing refers to
A)the selection of personnel and the assignment of specific job responsibilities for a given product or product line.
B)the belief that it is easier and less expensive to find new customers than to retain old ones, customer loyalty helps promote the product at virtually no cost at all.
C)the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.
D)exclusive legally binding contracts between a manufacturer and its distributors to guarantee the lowest possible price.
E)exclusive legally binding contract agreements between retailers and customers in order to create enhanced value for each.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term, mutually beneficial relationships between an organization and its customers, employees, suppliers, and other partners. The goal is to create loyalty and trust that will result in repeat business, referrals, and other positive outcomes for both the organization and its stakeholders. Choice A refers to human resource management, while choices B, D, and E do not accurately describe relationship marketing.

Relationship Marketing Refers to