After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible
A)marketing strategy.
B)marketing program.
C)macromarketing program.
D)micromarketing program.
E)marketing concept.

Question

Quizplus · Accepted Answer

After translating ideas from consumers into concepts for products, the next step is to convert them into a marketing program, which includes the specific marketing tactics and actions to bring the product to market. A marketing strategy is the overall approach and direction for achieving marketing objectives, while macromarketing and micromarketing refer to the broader societal and individual aspects of marketing, respectively. The marketing concept is a philosophy that puts the customer's needs and wants at the center of all business decisions.

After an Assessment of Needs, a Marketing Manager Must Translate