Marketing mix refers to
A)the selection of product benefits and attributes that to be added or subtracted to a given product in order to create variations within a product line.
B)the specific ratio within a budget that divides resources between advertising, promotions, and sales.
C)the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem.
D)the allocation of resources within a firm towards individual marketing programs.
E)the specific environmental factors that impact marketing decisions for a particular product at any given time.

Question

Quizplus · Accepted Answer

The marketing mix refers to the marketing manager's controllable factors, which are product, price, promotion, and place. These factors can be used to solve marketing problems and determine how to best promote and distribute a product or service to customers. Option A refers to product line variations, option B refers to budget allocation, option D refers to resource allocation within marketing programs, and option E refers to environmental factors that impact marketing decisions.

Marketing Mix Refers to