The makers of Breyers ice cream have come up with a new line called Breyers Blasts! This line of ice cream combines Breyers ice cream with well-know products such as Oreo cookies,Snickers candy bars,and Reese's peanut butter cups.This is an example of
A)partner branding.
B)brand revitalization.
C)brand extension.
D)dual branding.
E)co-branding.

Question

Quizplus · Accepted Answer

Co-branding involves combining two or more well-known brands to create a new product, as seen with Breyers Blasts! which combines Breyers ice cream with other popular brands like Oreo, Snickers, and Reese's.

The Makers of Breyers Ice Cream Have Come Up with a New