Which of the following is not true regarding a brand extension strategy?
A)It is best to have high brand equity before pursuing a brand extension strategy.
B)A brand extension strategy allows new products to profit from recognition the brand already enjoys.
C)A brand extension strategy is the same thing as a product extension strategy.
D)Firms must make sure that the extension lives up to the quality consumers expect from the branD.
E)Brand extensions must be implemented with an eye towards avoiding cannibalization.

Question

Quizplus · Accepted Answer

A brand extension strategy is not the same as a product extension strategy. A brand extension strategy uses the equity of an existing brand to launch a new product in a different product category, while a product extension strategy involves adding new variants or flavors to an existing product line.

Which of the Following Is Not True Regarding a Brand