The process of broadening the use of an organization's current brand to include new products is called
A)cannibalization.
B)co-branding.
C)brand revitalization.
D)brand extension.
E)product extension.

Question

Quizplus · Accepted Answer

Brand extension is the process of using an existing brand name to launch a new or modified product or service in a different product category. It helps in leveraging the brand's reputation, customer loyalty, and recognition.

The Process of Broadening the Use of an Organization's Current