In a brand recognition strategy,how can marketers tell if consumers are truly able to identify the brands they have seen and distinguish between those and brands that they have not been exposed to?
A)They ask consumers what comes to mind when they think about the brand.
B)They repeat the technique several times.
C)They ask consumers to compare the brand to a person,animal,or car.
D)They use decoys that consumers could not possibly have seen.
E)They ask consumers questions about details of the brand.

Question

Quizplus · Accepted Answer

Using decoys that consumers could not possibly have seen helps marketers determine if consumers can truly identify the brands they have been exposed to, as it tests their ability to distinguish between familiar and unfamiliar brands.

In a Brand Recognition Strategy,how Can Marketers Tell If Consumers