Which of the following is most helpful in facilitating a brand's expansion into new markets?
A)reinventing the product for the new environment
B)having a high level of brand equity
C)changing the brand's image for each new market
D)delivering a different brand message for the new environment
E)advertising on only one platform

Question

Quizplus · Accepted Answer

Having a high level of brand equity helps to establish credibility and trust with consumers in new markets, which can facilitate the brand's expansion. This can lead to easier market penetration and acceptance, potentially decreasing the need to reinvent the product or significantly change the brand's image or message. Advertising on only one platform is unlikely to have a significant impact on brand expansion.

Which of the Following Is Most Helpful in Facilitating a Brand's